Product Knowledge Training

Product Knowledge Training has core fundamentals but is then targeted towards the employee's position in the company.

Product Knowledge Training Videos

1. Factory-line Employees

2. Development Engineers

3. Marketing Department

4. Sales Department

5. Management Staff

6. Administration Employees

7. Distributors & Retailers

8. Retail Customers

Product training objectives for human resources
The objective of training HR members on your product is to ensure the HR department has a basic understanding of it and its benefits to customers.
The first point of contact when new hires join a company is the HR department. Make sure your HR team members understand how the product works, the core solutions, and why customers value it.
When your HR department can explain the product during interviews and onboarding, it'll give new hires the information they need to get started.
Product knowledge training should be included in the new hire onboarding process.

Product training objectives for engineers
The product training objectives for engineers revolve around the details of how it works, which include:

•  Coding languages used to build the product

• Quality assurance processes for testing and pushing changes

• Upcoming features they need to create

• Ensuring the product runs smoothly 

When engineers receive training on how the product works they can help create new features, fix problems, and further improve the software.

Product training objectives for marketing
When training marketers on your product the goal is to highlight essential talking points, target audience, features, benefits, and how it stands out from competitors.
This team's primary goal for a product is to spread brand awareness, reach the target audience, generate quality leads for the sales team, address customer pain points, and create quality content that messages the product effectively.

Marketers with extensive knowledge of the software can better promote the product on multiple online channels and generate leads for the sales team.

Product training objectives for sales reps
The objective here is to provide sales reps with important information about the product's price, ROI, usage, roadmap, and customer success stories.
Your sales teams are here to do one thing: sell your product. Effective product knowledge training programs can provide sales reps with the critical information they need to know in order to close more deals and generate revenue for your business.

The more they know about the product, the more confidence they will have in selling the product. This in turn will help sales reps communicate better, overcome sales obstacles, demonstrate expertise, and actually sell the product. You can also use a sales aptitude test to assess their ability to navigate everyday sales scenarios they might find themselves in.

Product training objective for customer service
To properly train your customer-facing team about the product, the objectives are:

• How to fix problems users might come across

• Integrations the product has with other tools

• Answering frequently asked questions

• Using the product correctly

Once your service or support teams are fully trained on your product, they'll be able to further assist customers in using the product effectively with little to no problems.

Product training objectives for customers
External users like customers need product training just as much as internal employees. The objective is to onboard, educate, and share best practices on using the product.
These external members need to be able to effectively use, navigate, and promote the software. Doing so enables them to train themselves and their coworkers who are logged into the tool.
Customers who are properly trained reduce the number of inquiries that your customer-facing employees need to handle. Plus, they can get the most out of the product while feeling it was a solid investment for their business.

Page Update: September 21st 2025.
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