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Instagram Reels Marketing

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Go to Reels:

Learn what "Reels" is all about.

Reels is part of Instagram which is owned by Facebook.

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Reels can be found as a new option next to “Story” with the Instagram camera (seen above) and includes the following tools:

Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.

AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.

Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.

Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.

Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.

Instagram detailed how Reels works for public vs. private accounts and how they can be shared in the Explore tab and in your Instagram Feed.

If you have a Public Account: You can share your reel to a dedicated space in Explore, where it has the chance to be seen and discovered by the wider Instagram community. You can also share your reel with your followers by posting it to your Feed. When you share reels featuring certain songs, hashtags, or effects, your reel may also appear on dedicated pages when someone clicks on that song, hashtag, or effect.

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Business Marketing on Reels.

Currently there is no Advertising on Reels and Influences do not have direct in-app options for receiving payments. However you can pay them outside of the app of course.

There are currently 4 quick and easy ways to market on Reels

#1: Educational Content

We’re not talking about lecturing your followers. We’re talking about educating them on your products… without making it about your products.

#2: Product Reviews/Case Studies

Post product reviews. If you’re selling a service, then you’ll post case studies. Use the effects and tools to make it a fun review. not a hard sell. 

#3: Your Company Behind-The-Scenes Content 

Behind-the-scenes content builds the relationship between you and your customer  Since you’re doing this to a larger audience, you’re building that relationship at scale.

#4: Your Company Story

Instagram Reels has the potential to make that bland brand story into a super interesting one. Instead of going to an About Page on a website and reading through a brand story, a prospect can watch a dynamic story on Reels. This story can include music and old photos, case studies, and where you are today because of everything you experienced while getting here.

Creating Reels is quite simple if you follow these steps.

We also integrate your campaign into our Social Media Network including LINE, Instagram, YouTube, Facebook.


Updated: February 2022