Ethnic Earth - The Start
How we started.
In my bedroom I decided that if I can "jump" the market. so could other companies. Be the first to present their goods to their clients. I was also exploring web-pages. I made a website and I entered the food-fair which I had already booked for my cashew nut company. But instead I presented Thailand's first Internet Company making websites and connecting our companies to their buyers. I was the only "Internet company" in the food fair (tradeshow). I signed up about 60 companies in 4 days.
My company grew from just me to more than 100 staff in three months, We were so busy making websites. We were the only company doing this at this time.
Then one of my old Partners from Alphamax joined me. Khun Runpa. A dynamic woman with a clear vision and amazing connections.. Our company grew exponentially.
Very soon I was getting visits from Senators. Senator Piraj, Senator Surat and others. They would come into my office and drop business plans on my desk and ask "Should we buy this company?" I had no idea. I was young and naïve.
One day they dropped a business plan on my desk for a company that created a "Website -platform" where online you could drag and drop and make a website without any coding. A revolution!
I said to the Senator "We should buy this". ( These senators represented IEC/ & DTac Telecommunications -(a Company majority owned by The King Of Thailand). IEC bought into Ethnic Earth as a major shareholder and they sent me to England to explore this company. We (our company) bought a 30 percent share in this company.
We renamed this software "Dynamic Gold" Make your own website without any coding (This was 1997) Wow! (This was the forerunner of Wix and Squarespace)
But there was a problem. We were still using dial-up internet and the program would fail multiple times due to slow internet speeds........
On other fronts we were doing very well
Sun Microsystems
We were selected by Sun Microsystems to be their JAVA programmer for SE Asia (SUN Microsystems created JAVA). JAVA was required for all major and complex online transactions and our focus was the financial industry. We built the EDI (Electronic Data Interchange) for Thailand Government Department of Customs, Then the software that transferred all international funds for "Capital Numera Securities", The International financial system for Thai Military bank and then Thai Farmers bank (Now Kasikorn Bank) and lots more.
Chatuchat Weekend Market Online shopping site
We put 1,500 individual stores onto a shopping website by making individual contracts with each store owner and offereing each store 100 product-slots. We sent our own photographers to takes the photos and this became on of Thailands very first shopping websites. This site was quickly sold to the BMA (Bangkok Metropolitian Authority)
MBK Shopping Center and SEACON Square shopping Centers
Likewise we created online shopping websites for MBK & SEACON which was eventually entirely purchased by these companies.
Villa Market Grocery Shopping Website
We made Thailand's first grocery shopping website for a grocery chain and this was sold to Villa Market Grocery chain.
Shopee.com (South East Asia's version of amazon.com)
We then made a online store which we called "Shopee.com" (ee for Ethnic Earth) This was sold on against my wishes to finally become the shopee.com everyone in Thailand knows. It was the Amazon success story of Thailand.
AsianInsider.com
We created a complex financial website called Asian Insider. We had 40 Professors providing daily briefs, we presented daily briefs from many securities companies and so much more. We had a 40-person team working full time on AsianInsider.com.
Finally during 2000, when the Olympics were held in Australia, we made a deal with Reuters to have a live feed into AsianInsider.com which was translated by our own team in real-time reporting on all Olympics events. This was the first time Reuters let a third party translate their news and stories in real time without them fact-checking the translations before broadcast. By this time with our mainstay of creating websites for Thai businesses plus the above we had more than 100 staff working for us and our future growth was assured. This was all between 1995 and 2000
I sold my stake in Ethnic Earth to my partners in 2003. My partners had a vision of mobile phone software development where they wanted to put more resources and I wanted to actually make and build and keep and grow our own software. I will always be grateful to my partners at Ethnic Earth.