Vertical Filming Format
Watch this example of "Filming with Vertical Composition".
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According to trend watcher Mary Meeker, almost a third of video viewing time (29%) in the US is now on a vertical screen compared with 5% a few years ago (see chart).
TV screens in the Portrait Mode are becoming more and more popular in shopping malls, airports and subways and specially in shop-fronts and in-stores.
During filming one camera is filming in standard wide-screen mode and the 2nd camera is composing all his shots in a vertical mode filling the entire screen with perfectly composed content.
No longer are vertical display screens just for posters. We now create video & film content with "Portrait filming composition".
Get closer to your next-generation customers as be on top of the trend. Consider a Portrait video for your next advertising campaign
Meeker points out that on tall screens, vertical videos simply look and work better than those shot “correctly.” YouTube reports a 50% increase in vertical uploads in 2015 while Facebook now allows for full screen playback for vertical videos. They are also the lingua franca of messaging apps like Snapchat, whose users watch six billion mostly vertical videos every day – performing, according to the company, up to 9 times better than horizontal ones.
Contact us to view what we can offer you from exciting portrait-format campaigns we have recently completed.
Professionals, on the other hand, see vertical videos as the work of the devil and have been trying to educate journalists and ordinary users to shoot horizontally, but they’ll be facing an uphill battle.
Publishers like the BBC, Mashable and Mail Online have all been experimenting with the format and we can expect to see much more professional content produced in portrait mode. Watch too for more experiments in responsive video production like the New York Times example below– allowing you to get the best of both worlds.
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