Your brand is first defined by your logo. It can represent your values, your vision and certainly how you want people to “perceive” your company. Therefore if you have not already considered doing so, now is always the time to create your company logo as the first step to developing your brand strategy.
Keep it simple: First, decide on how the logo will be used – for a company, service, or product – and whether it will be both a name and icon, or name alone. (Avoid icon alone unless it’s your company’s long-established recognized image)
Research: To stimulate your creativity, put together a list of existing logos and group them into competitors, industry, likes and dislikes. Once it’s complete, file it away. Only look again once you’ve finished your design – how does it stand out from your competitors?
Design in black and white: To help you focus on typeface, shape and size, design in black and white not color. You can easily translate your design to color but the reverse is harder – and your logo needs to work in black and white if photocopied or faxed.
Company name: Make sure your company name is clear within your logo. If your potential clients and customers can’t read it, how can they get in touch with you?
Color: Choose two colors – its most cost effective to print. The color you see on your monitor isn’t always the way it prints out. If your can, borrow a Pantone color swatch book (they can be quite expensive) and use it to select your colors. Don’t worry if the color doesn’t look right on your monitor, when printed professionally it will be exactly as you see in the Pantone book.
Typeface: Use a maximum of two typefaces. And choose the style wisely – ‘Old English’ style would suit a traditional antique shop while Avant Garde or Optima is great for a modern interior design firm. Be appropriate but don’t be too predictable.
Size: Your logo must be legible in a variety of sizes – test readability by shrinking it to the smallest possible usage size.
Pause to reflect: Once you've designed your logo, put it away. Do you still like it after a week? If not then get back to the drawing board. This also gives you a chance to check your design with a fresh eye. Typos can be expensive!
Avoid clipart: As tempting as it is, avoid clipart like the plague, it will only expose you as an amateur! If you can’t design the logo yourself then get a professional to do it for you.
Do a mock-up: Try out your new logo on a mock-up of a variety of materials and medium you intend to use it on e.g. letterheads, business card, brochures etc. If you have vans or cars you are going to brand, take a side-on digital picture of it. Download it on to your computer and paste your logo on.
"It’s so important to take time over this – and remember the old cliché ‘you will never get a second chance to make a first impression’
Call us now for a competitive quote: Hotline: 038 186 335
Or Email: Jenny.Balee@BangkokVideoProductions.com
Bangkok Video Productions
We will create a range of logos for various purposes including websites, letterheads, Newsletters, business cards, clothing, sign-boards etc. From your logo we can create all your stationary including your business cards within this package.
1. We sit down and discuss with your team to find out your requirements and initial ideas. You may have already considered many factors and probably even have samples of other logos that you like, if so we will go from there, or, we can help you form ideas and develop these from the start. A good preparation is to check out your competitors logos and find what you do & don’t like. Bring these samples to the meeting (bookmark webpages)
Allow 30-45 minutes at least for this meeting
2. We will create several drafts for you to consider and present these back to you within one week or quicker if necessary.
3. We will review and discuss this with your team or your team’s representative & select one draft to develop further.
4. You may wish to discuss your choice with your team if you are their representative, so we can wait a few days whilst you do this before we continue.
5. We will present several fully designed logos for you/your team to consider. Usually there will still be some minor modifications to the logo that you choose so we will make these changes and email the logos for final approval.
6. Upon final approval we will create a range of logos for various applications as listed above, including black & white versions, large small